White Marble Marketing is dedicated to providing marketing solutions to the investment management industry. We work closely with clients to deliver their marketing priorities, develop their people and measure digital performance.

Strategy, planning &
execution of your marketing

Developing professionals that strengthen your business

Benchmarking the performance
of your marketing

What we do

White Marble is a marketing consultancy practice for the wealth & asset management industry. We work with leading asset managers, wealth managers and
property firms in the UK, Europe, US and beyond, at all stages from
start-up to global expansion.

We work and consult with clients
from thought to finish.

Who we are

Our company and team are bonded by a unique culture and set of values that inform all parts of our business. Not only do they direct how we work with clients but also how we work with each other.

What our clients say

“White Marble acted as a seamless extension of the BMO marketing team to develop the content for our adviser education site, and then design and project manage the build."

Fiona Mackenzie, UK Marketing Manager, BMO Global Asset Management (EMEA), BMO Global Asset Management

“The agency model has been invaluable to us – the ability to draw upon subject matter experts at each stage of the journey is a real asset.”

Matt Jones, Head of Distribution , Eurizon SLJ

“White Marble captured the true essence of our business, expressed in a modern and engaging way. They powerfully brought together our culture, capabilities and conviction to deliver an authentic view of Sarasin & Partners."

Lucy Capon, Head of Marketing, Sarasin & Partners

“The flexibility, reliability and expertise that White Marble offer has been a key part of our content and client engagement strategy. They are great to work with.”

Victoria Carroll , Head of Marketing, London & Capital

"This is the best narrative that I have seen that captures the true essence of JHI.”

David Master, Chief Marketing Officer, Janus Henderson

News & Views

  • What the asset management industry can learn about sustainability from outside our industry

    25 January, 2021
  • Owning the jungle

    25 January, 2021
  • 2020 a year to forget. Or was it?

    22 January, 2021
  • New starter interview – Morgan Hossack

    19 January, 2021
  • Ignites feature product director Benjie Elston in 2021 marketing piece

    19 January, 2021
  • Shifting focus: How to approach marketing in 2021

    15 January, 2021
  • AIM High: Tactical trends in 2020 & strategic plans for 2021

    8 January, 2021
  • 6 January, 2021
  • AIM High: The art of storytelling

    18 December, 2020
  • 18 December, 2020
  • AIM High: Engaging clients & motivating teams

    15 December, 2020
  • Campaign planning: tips and checklist

    11 December, 2020
  • AIM High: Building an ESG Business and Brand (Part 2)

    8 December, 2020
  • The Paradox of Institutional Marketing

    4 December, 2020
  • AIM High: Building an ESG Business & Brand (Part 1)

    2 December, 2020
  • TRENDS IN TECH: Tech-driven marketing innovations.

    27 November, 2020
  • Don’t fight the zeitgeist – ESG is coming for you whether you like it or not

    20 November, 2020
  • Big Data in Marketing: How to successfully measure your marketing performance

    13 November, 2020
  • AIM High: Unpicking sales enablement, ABM & ROI

    11 November, 2020
  • What’s that coming over the hill? ESG regulation from the EU!

    7 November, 2020
  • Six things nobody tells you before becoming a dad

    6 November, 2020
  • New starter interview – Lisa Mattes

    3 November, 2020
  • Struggling to engage clients without face to face interaction? Embrace digital content

    30 October, 2020
  • It’s a wonderful life…most of the time

    23 October, 2020
  • 10 tips for creating video

    22 October, 2020
  • 5 tips on how to create great content

    21 October, 2020
  • Embarking on a marketing career… in a pandemic

    16 October, 2020
  • The true value of values

    9 October, 2020
  • 2020: the year ESG arrived in your back yard

    2 October, 2020
  • AIM High: Marketing in Asia

    29 September, 2020
  • 5 emerging trends in financial services

    25 September, 2020
  • 5 questions you’ve always had about market segmentation

    18 September, 2020
  • Driving marketing performance with search

    17 September, 2020
  • Cycling 56km to help raise £56k for a 56-year-old school

    11 September, 2020
  • AIM High: The essentials of the US market

    9 September, 2020
  • My first year: learnings and reflections

    4 September, 2020
  • Metrologis: benchmarking made better

    30 August, 2020
  • One year on: a virtual coffee with Ellie McGee

    28 August, 2020
  • AIM High: Segmentation as part of your marketing strategy

    24 August, 2020
  • Lemur bounce rates: using our skills for good

    21 August, 2020
  • ESG investments in the Italian and Spanish retail market

    19 August, 2020
  • Marketing automation: worth the effort?

    14 August, 2020
  • Talking in a language the C-Suite understands

    11 August, 2020
  • What lessons can we learn from branding cattle?

    7 August, 2020
  • AIM High: Thought leadership in today’s marketing mix

    3 August, 2020
  • Time at the start is an investment in the future

    31 July, 2020
  • White Marble appoints Nick Baker, cofounder of Alpha FMC as Advisor to the Board

    31 July, 2020
  • If Carlsberg made offsites…

    24 July, 2020
  • Message clarity in a noisy market

    17 July, 2020
  • AIM High: Rethinking the role and delivery of events

    16 July, 2020

Ready to find out more?

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No.1 Poultry
London EC2R 8EJ