Posts by Andrew Scott

Team growth: Marketing assistant – Jen Taylor

We’re delighted to welcome Jen Taylor to the team. We’ve had to wait a while for Jen to arrive as she was on a long notice period in her previous role, but we think she’s worth the wait. Jen will be working across the team to support our marketing activities and events, supporting our growing…

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Team update

White Marble Marketing is coming up to its fifth anniversary and the past few months have been a period of growth and proposition building as we accelerate towards our objective of building marketing authority for our clients and ourselves. The consultancy business continues to be the cornerstone of our business and we have recently increased…

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Ignites article: does the iShares brand work for Blackrock

Brand architecture is always an interesting debate – bit like the ongoing active and passive one.  So it was interesting to add my thoughts to the debate around keeping the iShares sub brand for Blackrock. Sub-branding can have many benefits but needs careful management, particularly if there is a cross-over of audiences.  Ultimately there is…

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Team growth: Wealth Management – Sasha Dabliz

As continued interest in our services for wealth management grows, we’re delighted that Sasha Dabliz will be working with us to bring her marketing skills and experience to our new and existing clients in the wealth management sector. Sasha has been working with us through the Fund Marketing Academy for the last couple of years,…

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Team growth: Product Director – Benjie Elston

We are thrilled to welcome Benjie Elston to the White Marble leadership team.  As Product Director, he will be continuing the development of the Fund Marketing Network, building our marketing consultancy business and delivering new propositions to the market. Benjie joins us with deep financial services knowledge, a passion and expertise across ESG investing and great…

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We’re hiring – Investment Communications Manager

We’re growing and looking for someone to join our team as an Investment Communications Manager. We are looking to recruit someone who was has a strong understanding of the full marketing mix, but a specific capability in copy writing, content creation and the generation of marketing-led documents for our clients and their fund ranges. Full…

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We're hiring – Investment Communications Manager

We’re growing and looking for someone to join our team as an Investment Communications Manager. We are looking to recruit someone who was has a strong understanding of the full marketing mix, but a specific capability in copy writing, content creation and the generation of marketing-led documents for our clients and their fund ranges. Full…

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White Marble growth – our journey so far

Since our launch in July 2014, White Marble Marketing has enjoyed the support and trust of a growing range of clients across the investment and wealth management sectors. As founders, we have been humbled by the confidence placed in us over the past four years, as well as the calibre of people we are proud…

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About Us pages – spot the difference

We’ve been talking to clients a lot lately about their ‘About Us’ pages. Why? Because as firms are feeling pressure from so many directions; regulation, pricing, Brexit, budgets, etc they begin to focus on what their story and purpose really is. If all firms manage money, provide service, write content and leverage technology in similar…

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Integrating your campaigns: you talking to me?

Back in the day, before the advent of Google and the explosion of digital content, we had very few channels to work with. Direct mail was a core tool and the complex matrices used to test, test and test against core messages against segmented and targeted lists, was at worst a head scratching mess and…

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