Posts by Twink Field

Ignites article: effective events and hospitality

Generally the industry is looking for a more tangible ROI from their event strategies. Here are my thoughts for Ignites Europe around trying to ensure that the events that firms do warrant the size of budget and resource required to deliver them. With integrated, measurable activities now commonplace, events need to work harder in the overarching…

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Leaders: are they born or made?

Ah, the good old nature v. nurture debate. Is it a cop out to say it can be a bit of both? I firmly believe that to be an inspiring leader to a motivated, ambitious team, you need to have been moulded by what you have seen, experienced, achieved, tried and indeed failed at.  These…

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5 marketing issues that regularly rear their heads

Having worked both in and with asset managers of different shapes and sizes over many years, we have been reflecting on some common marketing issues we all face. 1. How well defined is your brand?  Some businesses spend more time than others thinking about their brand – and it makes a difference. Without careful consideration…

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