About Us pages – spot the difference

People sitting round a table, conducting research

We’ve been talking to clients a lot lately about their ‘About Us’ pages. Why? Because as firms are feeling pressure from so many directions; regulation, pricing, Brexit, budgets, etc they begin to focus on what their story and purpose really is. If all firms manage money, provide service, write content and leverage technology in similar…

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New Starter Interview – Elisa Magistrali

hot air balloon going over desert

Elisa joined White Marble in November 2019 as a marketing consultant. She is an experienced marketing and client engagement professional with a 19 year experience in developing B2B marketing strategies with leading investment management groups. Most recently Elisa was head of channel marketing at Unigestion. Prior to this she worked for 11 years at Goldman…

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The Association of Investment Marketers update

It has been a busy month of firsts for The Association of Investment Marketers (AIM). We launched the new Future Leaders course, held our first event in Edinburgh and celebrated the first graduation ceremony for our Academy and Leadership graduates. It is great to see the momentum and ongoing growth of our learning offering. Future Leaders Future Leaders is the most recent addition to AIM’s course portfolio,…

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Metrologis: an update on digital marketing benchmarking

data benchmarking, businessman touching stock market graph

In recent years there has a been a shift from traditional marketing strategies to a much more data-driven approach. With data to inform decision-making now being more readily available than it has ever been, marketers’ challenges have shifted from how to source data, into deciding which datasets to pay attention to. Whether you have plenty…

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New Starter Interview – Gordon Chan

Metrologis team

Meet Gordon Gordon joins White Marble Marketing as a Marketing Executive within the Content & Presentation team. Working with volumes of material and data to help achieve business objectives and client success. What is a fun fact about you? I can eat a whole chocolate block in one sitting. Especially if I’m absorbed in a…

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AIM launches in Edinburgh

We are pleased to announce the launch of the Association of Investment Marketers in Edinburgh on 13 November 2019. An evolution of our existing offering, the expansion came from a growing interest in the Scottish investment community, who has enjoyed the benefits of being part of a wider AIM network, but were unable to engage with the…

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Power of Brand – What makes a great financial brand in 2020?

Twink on the Gramercy panel

White Marble CEO Twink Field joined an engaging and thought provoking panel at the Gramercy Institute this morning, alongside Richard Alpert from Crimea River, Margaret Delesalle from J.P. Morgan and Katerina Rabava from BNY Mellon. The influence and power of brand was widely debated, with a range of perceptions around how this needed to evolve…

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New Starter Interview – Ben Yelland

Meet Ben Ben joined White Marble back in September as a Digital Marketing Intern and has been working on a variety of projects across all areas of the business: Consultancy, Learning & Metrologis. He has worked with a range of clients within the investment management industry alongside developing his digital marketing skills. Ben recently graduated…

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New role: Digital UI Designer

Job Purpose We are currently looking for a talented, enthusiastic Digital Designer with exceptional design skills to take projects from concept stages all the way through to complete website design visuals including the creation of all assets required. The role encompasses a broad range of design requirements from complete websites, UI/UX wireframing, mock-ups, online ads, digital panels,…

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New role: Creative Artworker

Job PurposeWe are looking for a creative artworker to provide support by assisting in concept creation and delivery across multiple print and digital formats. We’re looking for an individual with a passion for innovation, creativity and design. The ideal candidate will have experience of working in an agency environment or has experience in the financial…

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