Ignites article: effective events and hospitality

Generally the industry is looking for a more tangible ROI from their event strategies. Here are my thoughts for Ignites Europe around trying to ensure that the events that firms do warrant the size of budget and resource required to deliver them. With integrated, measurable activities now commonplace, events need to work harder in the overarching…

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Ignites article: does the iShares brand work for Blackrock

Brand architecture is always an interesting debate – bit like the ongoing active and passive one.  So it was interesting to add my thoughts to the debate around keeping the iShares sub brand for Blackrock. Sub-branding can have many benefits but needs careful management, particularly if there is a cross-over of audiences.  Ultimately there is…

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Team growth: Wealth Management – Sasha Dabliz

As continued interest in our services for wealth management grows, we’re delighted that Sasha Dabliz will be working with us to bring her marketing skills and experience to our new and existing clients in the wealth management sector. Sasha has been working with us through the Fund Marketing Academy for the last couple of years,…

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Team growth: Product Director – Benjie Elston

We are thrilled to welcome Benjie Elston to the White Marble leadership team.  As Product Director, he will be continuing the development of the Fund Marketing Network, building our marketing consultancy business and delivering new propositions to the market. Benjie joins us with deep financial services knowledge, a passion and expertise across ESG investing and great…

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We’re hiring – Investment Communications Manager

We’re growing and looking for someone to join our team as an Investment Communications Manager. We are looking to recruit someone who was has a strong understanding of the full marketing mix, but a specific capability in copy writing, content creation and the generation of marketing-led documents for our clients and their fund ranges. Full…

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White Marble growth – our journey so far

Since our launch in July 2014, White Marble Marketing has enjoyed the support and trust of a growing range of clients across the investment and wealth management sectors. As founders, we have been humbled by the confidence placed in us over the past four years, as well as the calibre of people we are proud…

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About Us pages – spot the difference

We’ve been talking to clients a lot lately about their ‘About Us’ pages. Why? Because as firms are feeling pressure from so many directions; regulation, pricing, Brexit, budgets, etc they begin to focus on what their story and purpose really is. If all firms manage money, provide service, write content and leverage technology in similar…

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Is your content marketing primed for success…really?

Content, content and more content, has been the mantra of most marketing teams for the last few years. From those few early adopters of the ‘editorial calendar’, figures have grown to show 91% of B2B and 86% of B2C marketers plan to use content marketing in their campaigns.1 An important point to make here is…

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To post or not to post…and I’m not talking about letters

It’s hard not to miss the rapid rise in social media over the past few years. For most, it’s the ‘go-to’ place to keep on top of latest news, sports, entertainment and trends.  And unlike traditional news sites, you can tailor the content to your own specific needs selecting what is interesting and relevant to…

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Leaders: are they born or made?

Ah, the good old nature v. nurture debate. Is it a cop out to say it can be a bit of both? I firmly believe that to be an inspiring leader to a motivated, ambitious team, you need to have been moulded by what you have seen, experienced, achieved, tried and indeed failed at.  These…

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