Celebrating 5 successful years of White Marble Marketing

This week was the official 5 year celebration of White Marble Consultancy. To celebrate such an important milestone and reflect the evolution of the business, the team as been celebrating in style over a number of events! The business has grown from the founding consultancy into a unique multi-offering proposition; consultancy, learning and development with…

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Interesting trends emerging from the US.

Product Director Benjie Elston spent eight days across Boston, Philadelphia and New York recently as White Marble prepares for a formal launch in the US. Three trends strongly emerged from his jam-packed schedule of meetings, conferences and panel appearances, outlined by Benjie below: Trend 1: The influence and accountability of marketing Much of what we’re…

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Team growth: Marketing assistant – Jen Taylor

We’re delighted to welcome Jen Taylor to the team. We’ve had to wait a while for Jen to arrive as she was on a long notice period in her previous role, but we think she’s worth the wait. Jen will be working across the team to support our marketing activities and events, supporting our growing…

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Team update

White Marble Marketing is coming up to its fifth anniversary and the past few months have been a period of growth and proposition building as we accelerate towards our objective of building marketing authority for our clients and ourselves. The consultancy business continues to be the cornerstone of our business and we have recently increased…

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Ignites article: effective events and hospitality

Generally the industry is looking for a more tangible ROI from their event strategies. Here are my thoughts for Ignites Europe around trying to ensure that the events that firms do warrant the size of budget and resource required to deliver them. With integrated, measurable activities now commonplace, events need to work harder in the overarching…

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Ignites article: does the iShares brand work for Blackrock

Brand architecture is always an interesting debate – bit like the ongoing active and passive one.  So it was interesting to add my thoughts to the debate around keeping the iShares sub brand for Blackrock. Sub-branding can have many benefits but needs careful management, particularly if there is a cross-over of audiences.  Ultimately there is…

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