Lydia joined White Marble in November as an Investment Communications Executive and has been working on a variety of client projects creating key content marketing deliverables.
Lydia joined from HarbourVest where she was a Marketing Associate focused on producing marketing collateral in EMEA, supporting campaigns for institutional audiences. Prior to this Lydia enjoyed Sales Support roles at SEI Investments and Permal. Lydia graduated from Durham University in 2013.
What is a fun fact about you?
I have a real travel bug and took a ‘gap year’ and an additional 18 months out to satisfy this. During my trips abroad I worked as a yacht stewardess sailing round Corsica, a trainee ranger on a game reserve in South Africa and a PA at the top of the Bank of China tower in Hong Kong. I’ve travelled alone in Morocco and India and was held to ransom in Delhi!
What was your first job?
My first job was a teenage stint as a babysitter, swiftly followed by a first ‘proper job’ as an intern at The Week.
What is the best piece of career advice you have ever received?
Work hard and be nice! Actually, great advice for life in general…
How did you end up here?
I was working ‘in house’ at a Private Equity firm but frustrated at the siloed nature of my role and lack of exposure to the full marketing life cycle. When I heard about the role here at White Marble I jumped at the chance and thankfully have been welcomed aboard!
What excites you most about your job?
The opportunity to work with intelligent and creative people.
If you weren’t working at White Marble and money wasn’t an object what would you be doing?
In a fantasy world I’d be living an Andy Warhol-esque existence in my own converted factory, making art and partying. In reality, I’d probably be a vet.
What do you think will be the biggest influencing ‘thing’ in marketing in the next 10 years?
Without wishing to jump on a bandwagon, I believe it will be increasingly important to understand how to market sustainability-focused products and promote socially responsible credentials whilst avoiding ‘greenwashing’; helping corporate leaders who are held accountable for ESG performance.
On a day-to-day level and in support of all things environmentally friendly; I believe hard copies of marketing collateral will go out of the window. No more reams of paper for white papers and pitch decks! All digital.
What is the best book you have read recently?
I feel like a parent choosing a favourite child! It’s a tough call between ‘The God of Small Things’ by Arundhati Roy and ‘The Secret History’ by Donna Tartt. From the exotic backwaters of Kerala to the quad of a fictional US East Coast college I was equally moved and entertained by both of these books.
What is the coolest place you have ever been/ What is your favourite holiday destination?
The coolest place I have been, quite literally, was a frozen lake in rural Wisconsin where I went ice-fishing in deepest, darkest February. I had great fun whizzing across the ice on a snowmobile, albeit far from glamorous! Diving at Mnemba (Zanzibar) was breath-taking and just slightly warmer…
My favourite holiday destination is the verdant SW coast of Ireland; renowned for spectacular scenery (even better in the rain) and deserted wild beaches to drive over. For a warmer location, I’d recommend finding a people-watching spot in Port Grimaud on the Côte d’Azur to enjoy a pichet of the palest rosé you can find.
What is your favourite dessert?
Rhubarb crumble and custard – delicious!