Posts by Ben Yelland

The rise of digital marketing in a COVID-19 World

Digital Marketing

Andrew Scott, Managing Director at White Marble Marketing, discusses how marketing departments are reacting to the COVID-19 pandemic. He shares his thoughts on how firms can build their brands and leverage channels in these unprecedented times.  An insightful read that sees digital marketing being accelerated in an uncertain world.   We saw a short-term pause…

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Marketing needs to show its flexibility and fortitude

Blog by White Marble Marketing’s CEO and Founder, Twink Field I’m going to come clean. I’ve always found those pieces about how ‘the only constant is change’ really clichéd and unimaginative. As a small business of 20+ marketers, based in London and Boston, in full growth mode a little over a month ago (is that…

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New Starter Interview – Christian Aspreno

Creative team doing work

Meet Christian Christian joined White Marble as a Creative Artworker back in January and has been spread across a variety of projects across all three areas of the business: Consultancy, AIM and Metrologis. Before White Marble, Christian worked for Jupiter Asset Management as a Creative Artworker, covering a range of tasks from delivering creative solutions…

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New Starter Interview – Elisa Magistrali

hot air balloon going over desert

Elisa joined White Marble in November 2019 as a marketing consultant. She is an experienced marketing and client engagement professional with a 19 year experience in developing B2B marketing strategies with leading investment management groups. Most recently Elisa was head of channel marketing at Unigestion. Prior to this she worked for 11 years at Goldman…

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Metrologis: an update on digital marketing benchmarking

data benchmarking, businessman touching stock market graph

In recent years there has a been a shift from traditional marketing strategies to a much more data-driven approach. With data to inform decision-making now being more readily available than it has ever been, marketers’ challenges have shifted from how to source data, into deciding which datasets to pay attention to. Whether you have plenty…

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New Starter Interview – Gordon Chan

Metrologis team

Meet Gordon Gordon joins White Marble Marketing as a Marketing Executive within the Content & Presentation team. Working with volumes of material and data to help achieve business objectives and client success. What is a fun fact about you? I can eat a whole chocolate block in one sitting. Especially if I’m absorbed in a…

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New Starter Interview – Ben Yelland

Meet Ben Ben joined White Marble back in September as a Digital Marketing Intern and has been working on a variety of projects across all areas of the business: Consultancy, Learning & Metrologis. He has worked with a range of clients within the investment management industry alongside developing his digital marketing skills. Ben recently graduated…

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