Posts by Katy Jones

Is your content marketing primed for success…really?

Is content marketing primed for success article - man writing on a type writer

Content, content and more content, has been the mantra of most marketing teams for the last few years. From those few early adopters of the ‘editorial calendar’, figures have grown to show 91% of B2B and 86% of B2C marketers plan to use content marketing in their campaigns.1 An important point to make here is…

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