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New Starter Interview – Lydia Cole

Meet Lydia Lydia joined White Marble in November as an Investment Communications Executive and has been working on a variety of client projects creating key content marketing deliverables. Lydia joined from HarbourVest where she was a Marketing Associate focused on producing marketing collateral in EMEA, supporting campaigns for institutional audiences. Prior to this Lydia enjoyed…

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The Association of Investment Marketers update

It has been a busy month of firsts for The Association of Investment Marketers (AIM). We launched the new Future Leaders course, held our first event in Edinburgh and celebrated the first graduation ceremony for our Academy and Leadership graduates. It is great to see the momentum and ongoing growth of our learning offering. Future Leaders Future Leaders is the most recent addition to AIM’s course portfolio,…

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Metrologis: an update on digital marketing benchmarking

data benchmarking, businessman touching stock market graph

In recent years there has a been a shift from traditional marketing strategies to a much more data-driven approach. With data to inform decision-making now being more readily available than it has ever been, marketers’ challenges have shifted from how to source data, into deciding which datasets to pay attention to. Whether you have plenty…

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New Starter Interview – Gordon Chan

Metrologis team

Meet Gordon Gordon joins White Marble Marketing as a Marketing Executive within the Content & Presentation team. Working with volumes of material and data to help achieve business objectives and client success. What is a fun fact about you? I can eat a whole chocolate block in one sitting. Especially if I’m absorbed in a…

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AIM launches in Edinburgh

We are pleased to announce the launch of the Association of Investment Marketers in Edinburgh on 13 November 2019. An evolution of our existing offering, the expansion came from a growing interest in the Scottish investment community, who has enjoyed the benefits of being part of a wider AIM network, but were unable to engage with the…

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Power of Brand – What makes a great financial brand in 2020?

Twink on the Gramercy panel

White Marble CEO Twink Field joined an engaging and thought provoking panel at the Gramercy Institute this morning, alongside Richard Alpert from Crimea River, Margaret Delesalle from J.P. Morgan and Katerina Rabava from BNY Mellon. The influence and power of brand was widely debated, with a range of perceptions around how this needed to evolve…

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