01

What did the client need?

  • Develop a cost-effective campaign, including a micro-site, on a small budget
  • Promote a series of fund manager videos to a direct retail audience
  • Measure effectiveness by monitoring website activity

Gary Corcoran, Head of Corporate Communications and Content, Polar Capital

"The Board of one of our investment trusts wanted a bespoke website for the Trust, but we didn't have the in-house capability at the time."

02

What we did

1 Launched a campaign

Launched a digital advertising campaign using programmatic targeting solutions

2 Reached interested audiences

Reached engaged and interested audiences with relevant articles and topics

3 Identified branding inconsistencies

Identified branding inconsistencies, which were resolved through better articulation of the campaign concept and messaging

"White Marble were able to design, develop and deliver the solution on our behalf, allowing us to outsource key marketing skills to deliver this project in the timescale we needed."

Gary Corcoran, Head of Corporate Communications and Content, Polar Capital

03

The outcome

  • Efficient delivery of an effective campaign
  • White Marble worked as an extension to the inhouse team to manage, execute and deliver all aspects of the campaign
  • Targeted campaign ran over two months, on brand, on budget and on time

19%

Increase in organic search compared to the previous period

23%

Increase in page views in 2019

3,253

People were driven to the Trust website as a result of the banner ads

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