Gresham House Case Study

Design, build and launch
of a new client-focused website

CLIENT FEEDBACK

"The White Marble team did a great job working through all phases of the project, keeping an exacting eye on the detail and breadth of our brief. Their commitment to best practice and pragmatic solution-finding was evident throughout and they worked tirelessly to meet our final delivery deadline. The new site has been a huge success." - Lizzie Darbourne, Marketing Director

CHALLENGE

• Design and build a new website to improve the client journey and site navigation
• A complex business with the need to showcase different types of investment vehicles and teams, and increase their ability to target multiple audiences
• Improve brand engagement, invigorate the overall look and feel of the website

SOLUTION

• To develop a single-navigation site with clear journeys for different users and products, with revised content, imagery and reporting to monitor lead generation activity
• Tight project management and execution of a clear seven-stage process to discover, define and deliver on time and within budget
• Working closely with the client and key stakeholders, generating ideas, suggesting new approaches while maintaining a focus on the end-user needs

SUMMARY

• The new website offers a more holistic company view, with a less fragmented feel and user-friendly navigation
• Greater reporting capability, improved functionality, increased promotion opportunities and a less complex navigation menu
• Robust content management system enabling easy back-end content changes and opportunities for more tactical, reactive marketing

IMPACT

Following the launch web analytics showed significant changes when comparing three months post-live vs three months pre-live

  • Organic search traffic increased by 19%
  • Bounce rate reduced by 14%
  • Users spent, on average, an additional 24 seconds on the site

Want to find out more?

Contact: Tom.Meadley@whitemarblemarketing.com