London & Capital Case Study

Sales messaging and content for different
wealth and asset management divisions

CLIENT FEEDBACK

"The flexibility, reliability and expertise that White Marble offer has been key part of our content and client engagement strategy. 75% They are great to work with." - Victoria Carroll, Head of Marketing

CHALLENGE

• Requirement for tailored messaging and content for private wealth, US expat and institutional teams
• Spanning sales materials, lifestyle content for social promotion and technical guides on cross-border wealth management and asset management for captive insurers
• Need for both journalistic input and technical understanding of expat wealth management and the needs of captive insurers

SOLUTION

• Discover – finding the right writing team and building our understanding of L&C’s audiences, offering and capability
• Define – comprehensive content plan of lifestyle blogs and articles and technical guides; establishing content user journeys and tone of voice
• Deliver – ongoing supply of article ideas and impactful, client-centric content for social promotional activities and technical guides

SUMMARY

• Engaging messaging and promotional content for a range of different teams and audiences
• Ongoing dialogue of idea generation and delivery with L&C client and marketing teams
• White Marble content team embedded as part of London & Capital marketing

IMPACT

Strong growth in client engagement

  • 10x Increase in monthly rate of new LinkedIn followers
  • Over 600 known new subscribers for the podcast’s first series
  • 75% Email open rate
  • 87% Conversion of click to subscribe

Want to find out more?

Contact: Tom.Meadley@whitemarblemarketing.com