News

Team growth: Marketing assistant – Jen Taylor

We’re delighted to welcome Jen Taylor to the team. We’ve had to wait a while for Jen to arrive as she was on a long notice period in her previous role, but we think she’s worth the wait. Jen will be working across the team to support our marketing activities and events, supporting our growing…

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Team update

White Marble Marketing is coming up to its fifth anniversary and the past few months have been a period of growth and proposition building as we accelerate towards our objective of building marketing authority for our clients and ourselves. The consultancy business continues to be the cornerstone of our business and we have recently increased…

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Ignites article: effective events and hospitality

Generally the industry is looking for a more tangible ROI from their event strategies. Here are my thoughts for Ignites Europe around trying to ensure that the events that firms do warrant the size of budget and resource required to deliver them. With integrated, measurable activities now commonplace, events need to work harder in the overarching…

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Ignites article: does the iShares brand work for Blackrock

Brand architecture is always an interesting debate – bit like the ongoing active and passive one.  So it was interesting to add my thoughts to the debate around keeping the iShares sub brand for Blackrock. Sub-branding can have many benefits but needs careful management, particularly if there is a cross-over of audiences.  Ultimately there is…

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Team growth: Wealth Management – Sasha Dabliz

As continued interest in our services for wealth management grows, we’re delighted that Sasha Dabliz will be working with us to bring her marketing skills and experience to our new and existing clients in the wealth management sector. Sasha has been working with us through the Fund Marketing Academy for the last couple of years,…

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Team growth: Product Director – Benjie Elston

We are thrilled to welcome Benjie Elston to the White Marble leadership team.  As Product Director, he will be continuing the development of the Fund Marketing Network, building our marketing consultancy business and delivering new propositions to the market. Benjie joins us with deep financial services knowledge, a passion and expertise across ESG investing and great…

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