Working with Pictet to grow the retail market share of their successful institutional multi asset team
Little known in the UK wholesale market, Pictet wanted to grow the retail market share of their successful institutional multi asset team. With a brand and their internal marketing efforts focused on the institutional market, White Marble developed:
- wholesale product positioning
- creative messaging and
- a new suite of product literature
…to grow the fund’s profile via a comprehensive communications plan across the full array of media (including a newly designed product website).