It is no secret that the asset management world has seen its share of shakeups over the last…
Is your core message out of step with your audience?
Communicating a brand or campaign’s core message is one of those concepts that often sounds easy, but few…
Liontrust fail: Dented pride or taken in its stride?
Liontrust’s rampant asset gathering may generate a perception of unstoppable success, but even the King of the jungle has its weaknesses, says…
Three ways to drive higher content engagement
Investment managers are battling for their share of voice in a crowded media environment. The holy grail – of having engaged prospects…
AIM High: Creating content for social engagement
Digital technology implementation continues to evolve and the way we interact with social media is transforming too. With all this evolution, it is clear firms not investing time…
Client experience: your next competitive advantage
Fees are being pushed downwards across the industry. Strong performance isn’t a given. So, where should asset managers…
ESG trends 2021: Grey is the new black
Hear, hear we are living longer! In ancient Greece anyone who lived to over 60 would have been…
Why sales shouldn’t have all the fun(nel)…
In an investment industry obsessed with sales, marketing has long been thought of as the poorer cousin of…
The cookie conundrum
Cookies are bad right? Wrong. Some cookies could be considered as bad by visitors, but unfortunately this perception…
Staying authentic to your corporate narrative
Building on the research of Harvard Business Review, here are the reasons why staying authentic to your corporate narrative can help your business perform better.
AIM High: Assessment of Value year two: The good, the bad and the ugly
Twink is joined by three industry experts, John Bennett, Head of Adviser Proposition at Sparrows Capital Limited, David Ogden, Head of Compliance at Sparrows Capital and Esther Armstrong, Marketing Consultant at White Marble Marketing, to discuss ‘the good, the bad and the ugly’ of the new Assessment of Value reports.
Are you (really) speaking to your clients’ needs?
Lauren Thys, Investment Communications Manager, explains how insight into clients’ needs can help asset and wealth managers with more effective marketing.
Investment industry content challenges: in their own words
Reflecting on recent discussions and insight from a content-focused day on our Learning Academy course, here are five insights and considerations marketers can use to improve their content efforts.
The anatomy of a website project
Many teams underestimate what’s involved in a website project. White Marble's digital lead, Tabra Trezise, breaks down the stages that lead to a successful website launch and offers some valuable tips along the way.
ESG trends 2021: the transition to net zero
In this series, White Marble's Sustainability team highlights the key themes that we believe will take centre stage…
AIM High: Techniques to deliver cut-through presentations
In today’s episode Twink explores how to make presentations impactful and deliver cut through for your audience as she is joined by the experienced Dylan Emery, Editorial Director at Last Word Media.
How to re-discover the power of face-to-face
Digital communication and working from home has clearly impacted our ability to communicate face-to-face. As we slowly come back to physical interactions, Lisa Mattes, Marketing Executive, looks at how we can rediscover the power of face-to-face interaction.
What type of content are you interested in?
Get insights, learning resources and our latest events
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.