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How to re-discover the power of face-to-face

Digital communication and working from home has clearly impacted our ability to communicate face-to-face. As we slowly come back to physical interactions, Lisa Mattes, Marketing Executive, looks at how we can rediscover the power of face-to-face interaction.

3 minutes

Five top tips to achieve sales and marketing alignment

Jen Taylor reflects on the thoughts of Scott Stevens on what to implement to begin making this move to an aligned sales and marketing approach.

3 minutes

What’s in a name?

Twink Field reflects on the recent rebrand of Abrdn

2 minutes

The potential rise of ‘smarketing’

Jen Taylor reflects on the changing dynamic between sales and marketing teams.

3 minutes

The ROI conundrum

Five alternative metrics for return on investment The race to prove marketing effectiveness in asset management is on.…

4 minutes

Improve your content for search

When you create content for your digital audiences, it can be easy to sink into a pattern of…

3 minutes

ESG trends 2021: Circular economy

In this series, White Marble's ESG team highlights the key themes that we believe will take centre stage…

3 minutes

AIM High: Marketing in the Middle East

The Middle East is considered by many as an opaque market, it can be difficult to know who the end investors are and…

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Dear C-Suite: How to do digital

Managing Director Andrew Scott knows the answer and provides his recommendations for how asset management firms can conquer digital

2 minutes

4ps to overcome ‘Imposter’ syndrome

Over the last twenty years White Marble has had the privilege of training hundreds of ambitious marketers around the world, representing…

3 minutes

AIM High: Content to build audiences

Growing an audience, as we’ve all experienced, is a difficult task. In our increasingly digital world it can…

< 1 minute

Never too late to learn

The other day my eight-year-old son asked me what I was doing.  To my reply of "I am…

3 minutes

A new generation of investors: StockTok

I am sure that by the title of this article you are either a) interested in the definition…

2 minutes

Editorial backbone: The key to ensuring content quality

The persuasiveness of thought leadership material rests on both substance and style. Yet some asset managers let embedded…

3 minutes

Sarasin & Partners Case Study

Sarasin & Partners are currently focused on evolving their brand to meet the needs of the next generation of wealth as…

2 minutes

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