Many teams underestimate what’s involved in a website project. White Marble's digital lead, Tabra Trezise, breaks down the stages that lead to a successful website launch and offers some valuable tips along the way.
AIM High: The importance of a learning mindset
Twink delves into the importance of a learning mindset with Farley Thomas and Barbara Rupf Bee.
Why sales shouldn’t have all the fun(nel)…
In an investment industry obsessed with sales, marketing has long been thought of as the poorer cousin of…
The Cookie Conundrum
Cookies are bad right? Wrong. Some cookies could be considered as bad by visitors, but unfortunately this perception…
Staying authentic to your corporate narrative
Building on the research of Harvard Business Review, here are the reasons why staying authentic to your corporate narrative can help your business perform better.
AIM High: Assessment of Value year two: The good, the bad and the ugly
Twink is joined by three industry experts, John Bennett, Head of Adviser Proposition at Sparrows Capital Limited, David Ogden, Head of Compliance at Sparrows Capital and Esther Armstrong, Marketing Consultant at White Marble Marketing, to discuss ‘the good, the bad and the ugly’ of the new Assessment of Value reports.
Are you (really) speaking to your clients’ needs?
Lauren Thys, Investment Communications Manager, explains how insight into clients’ needs can help asset and wealth managers with more effective marketing.
Investment industry content challenges: in their own words
Reflecting on recent discussions and insight from a content-focused day on our Learning Academy course, here are five insights and considerations marketers can use to improve their content efforts.
ESG trends 2021: the transition to net zero
In this series, White Marble's Sustainability team highlights the key themes that we believe will take centre stage…
AIM High: Techniques to deliver cut-through presentations
In today’s episode Twink explores how to make presentations impactful and deliver cut through for your audience as she is joined by the experienced Dylan Emery, Editorial Director at Last Word Media.
How to re-discover the power of face-to-face
Digital communication and working from home has clearly impacted our ability to communicate face-to-face. As we slowly come back to physical interactions, Lisa Mattes, Marketing Executive, looks at how we can rediscover the power of face-to-face interaction.
Five top tips to achieve sales and marketing alignment
Jen Taylor reflects on the thoughts of Scott Stevens on what to implement to begin making this move to an aligned sales and marketing approach.
What’s in a name?
Twink Field reflects on the recent rebrand of Abrdn
The potential rise of ‘smarketing’
Jen Taylor reflects on the changing dynamic between sales and marketing teams.
The ROI conundrum
Five alternative metrics for return on investment The race to prove marketing effectiveness in asset management is on.…
Improve your content for search
When you create content for your digital audiences, it can be easy to sink into a pattern of…
ESG trends 2021: Circular economy
In this series, White Marble's ESG team highlights the key themes that we believe will take centre stage…
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