Twink delves into the importance of a learning mindset with Farley Thomas and Barbara Rupf Bee.
Can you maintain a company culture whilst working remotely?
For the past year, most of us have been working from home. What started out as a temporary…
How to re-discover the power of face-to-face
Digital communication and working from home has clearly impacted our ability to communicate face-to-face. As we slowly come back to physical interactions, Lisa Mattes, Marketing Executive, looks at how we can rediscover the power of face-to-face interaction.
Five top tips to achieve sales and marketing alignment
Jen Taylor reflects on the thoughts of Scott Stevens on what to implement to begin making this move to an aligned sales and marketing approach.
What’s in a name?
Twink Field reflects on the recent rebrand of Abrdn
The potential rise of ‘smarketing’
Jen Taylor reflects on the changing dynamic between sales and marketing teams.
The ROI conundrum
Five alternative metrics for return on investment The race to prove marketing effectiveness in asset management is on.…
Improve your content for search
When you create content for your digital audiences, it can be easy to sink into a pattern of…
ESG trends 2021: Circular economy
In this series, White Marble's ESG team highlights the key themes that we believe will take centre stage…
AIM High: Marketing in the Middle East
The Middle East is considered by many as an opaque market, it can be difficult to know who the end investors are and…
Dear C-Suite: How to do digital
Managing Director Andrew Scott knows the answer and provides his recommendations for how asset management firms can conquer digital
4ps to overcome ‘Imposter’ syndrome
Over the last twenty years White Marble has had the privilege of training hundreds of ambitious marketers around the world, representing…
AIM High: Content to build audiences
Growing an audience, as we’ve all experienced, is a difficult task. In our increasingly digital world it can…
Never too late to learn
The other day my eight-year-old son asked me what I was doing. To my reply of "I am…
A new generation of investors: StockTok
I am sure that by the title of this article you are either a) interested in the definition…
Editorial backbone: The key to ensuring content quality
The persuasiveness of thought leadership material rests on both substance and style. Yet some asset managers let embedded…
Sarasin & Partners Case Study
Sarasin & Partners are currently focused on evolving their brand to meet the needs of the next generation of wealth as…
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