Aimed at investment marketers new to the industry or in need of a refresher, the induction is made up of four half-days that cover an introduction to investment management and the state of the industry, as well as an overview of investment marketing fundamentals.
Fully endorsed by the Chartered Institute of Marketing, you will learn and discuss ‘need-to-know’ aspects of the market, regulation, distribution channels and marketing strategies. As well as learning and development, the Induction is an essential learning experience to fast-track team members in becoming more effective in their marketing roles.
Understand the industry and its trends
New perspectives on marketing mix and applications
Build confidence and a solid knowledge base
Who is this for?
For marketers new to the industry and investment managers new to marketing.
Meet your instructors
Benjie brings business development and commercial skills from over 12 years in the asset management industry, as well as learnings from a self-funded MBA at Strathclyde Business School, the CFA Certificate in ESG Investing and the Cambridge Institute for Sustainability…
Nick joined White Marble in 2016 to lead the UK consultancy business, leveraging his extensive knowledge of both UK wholesale and institutional markets and a deep understanding of investment styles, processes and fund structures.
Elisa joined is an experienced marketing and client engagement professional with 19 years of experience in developing B2B marketing strategies with leading investment management groups. Most recently Elisa was head of global channel marketing at Unigestion. Prior to this she worked for 11 years at Goldman Sachs Asset Management where she covered many roles within the…
Ross specialises in Marketing Strategy and effective Implementation. He is experienced in project ownership and management, helping clients to deliver across various projects from Digital Marketing practices such as launching websites and establishing a social media approach to helping clients…
The Academy provides a five-day training and development programme for marketing professionals typically with 3-5 years’ experience to develop key industry specific skills across the marketing mix and introduce a toolkit of soft skills to aid development.
The Future Leaders programme develops commercial acumen, strategic thinking and planning skills as well as building out the soft skills to present, influence and negotiate with senior stakeholders within the marketers business.
The Leaders programme is designed to build individual profile, skills & confidence in senior marketers aiming for the c-suite, providing development across technical skills, soft skills and strategic perspectives in an exclusive group.
Think your team could benefit from this course? We are able to deliver this course, or even specific versions of our courses, to groups as and when required. Find out how we can tailor our programmes to your needs.
Testimonials for Induction
"The Induction was invaluable to me. The whole day was really interesting and engaging."
Liontrust Asset Management
"Extremely informative, engaging real life examples to make sense of the topic."