Georgina (Twink) Field

Current Role

Georgina launched White Marble in July 2014 as a strategic marketing consultancy for asset managers to in-source marketing expertise and resource ‘on demand’, complementing their own marketing capability. 

Experience

Having held senior marketing roles at both Aberdeen Asset Management and Neptune prior to that, she regularly works closely with client boards, directors and chief marketing officers to help them define and deliver their strategic objectives. Outside of this strategic role, she is also highly involved in other client projects, including brand articulation and creative expression, campaign strategies, communication & PR initiatives, product messaging and positioning, as well as virtual head of marketing roles.

Georgina provides overall leadership for the company, communicating the vision to the market and to the team, and ensuring a robust strategy and roadmap across consultancy, benchmarking and learning to deliver the vision. Alongside her involvement in our own Association of Investment Marketers, she also speaks at wider industry events.

Hobbies and interests

A fishing rod, tennis racket and golf clubs are all in easy reach to throw in the back of the car, but Twink’s biggest love – who goes in the boot most frequently – is her three year old Labrador, Badger. (Her husband tends to go in the front!) 

Specialisms

  • Brand articulation
  • Sustainability positioning
  • Campaign strategies
  • Product messaging
  • Industry speaker