AIM High Podcast

The AIM High podcast brings regular insights from industry experts on the opportunities and challenges of investment marketing.

Twink Field, White Marble Marketing CEO and Founder, invites an array of guests to cover everything from the evolution and impact of products, practical investment marketing insights to personal development for careers.

You can subscribe for alerts for AIM High across all leading podcast directories or click on any of the posts below to stream the episode.

Twink Aim High
Twink & Vincent Hooplot ready for their virtual podcast

AIM High: Tactical trends in 2020 & strategic plans for 2021

8 January, 2021

In our first episode of the new year, Twink is joined by Vincent Hooplot, chief strategist at Fundamental Media to discuss tactical trends and strategic plans for 2021.

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Twink, Lori and Heidi ready for their virtual storytelling podcast

AIM High: The art of storytelling

18 December, 2020

In this week’s episode Twink is joined by Lori Stahl, Strategic Brand Storyteller and Heidi Bryant, Author, and Marketing Director at CRU to discuss the art of storytelling in marketing.

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Twink and Marie-Laure recording the the virtual podcast

AIM High: Engaging clients & motivating teams

15 December, 2020

In today’s episode Twink is joined in the virtual studio by Marie-Laure Humbert, Senior strategist and executive director with the Business Strategy team of Strategic Advisory Solutions, to discuss engaging clients and motivating teams.

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Benjie, Twink and Carlo ready for their remote podcast

AIM High: Building an ESG Business and Brand (Part 2)

8 December, 2020

In the second episode of this two part podcast series: Building an ESG Business and Brand, Twink is re-joined by Benjie Elston, Product Director at White Marble Marketing and Carlo Fassinoti, Head of Advisory Marketing at Nordea Asset Management to take a deeper dive into the fundamentals of ESG.

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Benjie, Twink and Carlo ready for their remote podcast

AIM High: Building an ESG Business & Brand (Part 1)

2 December, 2020

With ESG becoming the focal point of the investment industry, we have produced a two episode series on ESG as Twink is joined by Carlo Fassinoti, Head of Advisory Marketing at Nordea Asset Management and Benjie Elston, Product Director at White Marble Marketing to discuss building an ESG business and brand.

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James and Twink ready for their virtual podcast

AIM High: Unpicking sales enablement, ABM & ROI

11 November, 2020

In today’s episode Twink is joined by James Smee, CEO & Principal Consultant at Bridge, to take a deeper look into the relationship between sales and marketing, with a particular focus on sales enablement, ABM and ROI.

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AIM High: Marketing in Asia

29 September, 2020

In this week’s episode, Twink discusses the nature and fundamentals of marketing in Asia, as she is joined by Lydia Lee Head of Marketing, APAC at UBS Asset Management and Catherine Hooper, Head of Marketing, Southeast Asia at Janus Henderson Investors, APAC.

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AIM High: The essentials of the US market

9 September, 2020

In this week’s episode Twink is joined by Cynthia Holahan, Marketing Director of North America at Ninety One, and Gabriel Altbach, Head of North America at White Marble Marketing, to discuss the essentials of the US asset management industry.

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AIM High: Segmentation as part of your marketing strategy

24 August, 2020

As segmentation becomes an increasingly important role in a marketer’s strategy, today’s podcast episode focuses on the challenges and practicalities of this often-neglected field. Twink is joined by Babatunde Awopetu, Group Strategy and Marketing Director at Optegra, and Tabra Trezise, Digital Services Manager at White Marble Marketing.

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AIM High: Thought leadership in today’s marketing mix

3 August, 2020

In this episode, Twink discusses thought leadership with Paul Zettl, Senior Vice President and Head of Global Marketing at Cohen & Steers, and James Whitman, Head of Client Communications and Content at Aviva Investors.

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