Developing solutions and providing strategic insight to address your marketing challenges.
This is where we help clients think, mould and form marketing strategy aligned to business needs. We sit on the side of our clients, we’ve lived through their challenges and we bring our experience to bear to deliver the solutions they need.
Brand strategy: Brand articulation and development
Our external perspective allows us to find true differentiators for your brand, to help you develop and grow your brand equity both internally and externally.
Product & campaign strategy: Campaign development and management
Our product and industry knowledge means we can extract the important characteristics of your product or brand and then propose the relevant integrated campaign tactics to help bring it to life for your target market.
Digital integration & infrastructure: Integrating marketing platforms
We examine your marketing technology stack and architecture and develop recommendations to help embed more optimal, automated digital solutions.
Communication & content strategy: Engaging client communications
We work with clients to devise engaging client communication strategies evaluating the tone, technicality, relevance and purpose of all content within an overriding strategic plan.
Marketing process & infrastructure: Creating marketing efficiencies
We have seen the merits and pitfalls of many different marketing team structures, resources and suppliers and can help drive greater efficiencies across the marketing infrastructure.
Supplier selection & management: Working effectively with agencies and suppliers on behalf of our clients, to help choose and manage their suppliers and marketing partners
Each business has different requirements and infrastructure, so we can help you choose and manage your external agencies to get the best out of them: from beauty parade management, helping manage existing suppliers, recommending alternatives, or working closely with your in-house teams.
Objective setting & KPI measurement: Defining the measures of success for all marketing projects
Evaluation and measurement of all marketing activity is essential. We are great advocates for setting the objectives and agreeing meaningful metrics at the start of each project, strategy or campaign. Insights can then be played back to the business and inform ongoing strategy.
Team management & development: Achieving a motivated, productive and proactive team
Many clients know us through the different solutions we provide through the Fund Marketing Network however we also provide more bespoke mentoring and consultancy aligned to your differing needs.
Transition management: Delivering projects for the business when the unexpected happens
Key people can move on and internal promotions take place. This can often leave essential teams, business projects and marketing deliverables without the requisite focus or project management. We work to help bridge the gap whilst the business transitions or adds permanent inhouse resource.