Benjie Elston - White Marble Marketing Product Director

Benjie Elston

Benjie joined White Marble in January 2018 to lead the creation of a formal business development function, leveraging his wide network to help increase brand exposure and awareness across asset management.

In his current role of Product Director, Benjie brings business development and commercial skills from over 12 years in the asset management industry, as well as learnings from a self-funded MBA at Strathclyde Business School. Most recently he was European Business Development Director at Asset TV.

Benjie’s focus is on developing a scalable, diversified business model for White Marble’s proposition across consultancy, learning and measurement; ensuring that both The Association of Investment Marketers and digital benchmarking service – Metrologis – support and add value to the core consultancy business. This is achieved through combining a deep understanding of our client needs and requirements with deep marketing knowledge, as well as experience in leading and growing small businesses.

Benjie is also passionate about the move towards sustainable and ESG investing, having worked as a product specialist for Newton’s ESG team – assisting with increased demand from clients for help with clear brand and product articulation.