Georgina launched White Marble in July 2014 to be a strategic marketing consultancy for asset managers to insource marketing expertise and resource ‘on demand’ to complement their own marketing capability.
Having held senior marketing roles at both Aberdeen Asset Management and Neptune prior to that, she regularly works closely with client boards , directors and chief marketing officers to help them define and deliver their strategic objectives. Outside of this strategic role, she is also highly involved in other client projects e.g. brand articulation and creative expression, campaign strategies, communication & PR initiatives, product messaging and positioning as well as virtual head of marketing roles.
Georgina provides overall leadership for the company, communicating the vision to the market and to the team, and ensuring a robust strategy and roadmap across consultancy, benchmarking and learning to deliver the vision. Alongside her involvement in our own Fund Marketing Academy, she also speaks at wider industry events.