Katy has 13 years’ experience in asset management, marketing to retail, wholesale and institutional clients predominantly in the UK. Most recently she was a Senior Campaign Marketing Manager at Hermes Investment Management where she was responsible for their global advertising and content campaign strategy across UK, Europe and Asia.
Her experience includes:
- Strong knowledge of UK retail, wholesale and institutional markets
- Planning and delivery of global marketing campaigns
- Design, implementation and training for marketing automation, CRM and operational projects including multiple IFDS systems projects
- Content marketing and re-engagement campaign planning
- Deep knowledge of full marketing mix and production of corporate/product collateral
- New product content/advertising strategy and event management