Director, K Burt Consulting Ltd.
Kirsten Burt is a strategic growth and marketing leader with over 20 years of experience in financial services in the UK and EMEA across wealth management, private banking and consumer banking. For the past 13 years in London she has held senior roles at American Express, Standard Chartered and UBS; and helped drive the growth of their wealth management units by reaching HNW and UHNW investors.
Kirsten led the brand launch of the new Standard Chartered Private Bank in 2008 across 10 EMEA markets. She has deep expertise in the Middle East and Africa and created the global customer proposition for non-resident Indian HNW clients at Standard Chartered.
From 2013 Kirsten led the digital transformation of UBS Wealth Management in the UK. She sat on the UK Management Committee for five years driving client strategy and growth. She created a new website as lead generation engine for the business, and the first social selling programme for advisors on LinkedIn. She is passionate about content and using client insights to drive a thought leadership strategy.
Ms Burt started her career in the US in online investing and held VP-level marketing roles at Citigroup in New York and London in their card businesses. She holds a bachelor’s degree in marketing from Boston College, and an International MBA from the Thunderbird School of Global Management.
Hobbies and Interests:
Kirsten enjoys skiing, travel and yoga. She also leads a Boy Scout troop in her spare time.
Kirsten focuses on activating digital channels, sales enablement for advisors, PR and content creation. She has extensive experience in marketing to women and millennials, and in communicating about ESG and impact investing. She has also designed and launched several new brands in the wealth management sector.