Lauren Thys

Investment Communications Manager

Current role

Lauren works with White Marble’s clients to develop and execute strategies for using content more effectively in marketing. This ranges from promotional collateral and video scripts to website copy. She works with agencies across various mediums to help bring our clients’ messages to life, and ultimately help them achieve their business objectives.

Experience

Lauren has wide-ranging experience in content creation, having started her career as a business journalist, before moving to corporate communication roles. Most recently she developed messaging strategies for business leaders and financial services firms in South Africa. Prior to that she was a media relations manager at Investec Asset Management, sharing responsibility for media relations, branding, advertising and sponsorship.

Hobbies and interests

As a passionate rugby and cricket fan, Lauren is committed to finding more holiday destinations where sunshine, sport and good food co-exist. Otherwise she can be found scouring second-hand bookshops for interesting stories, or browsing through flower markets before dawn.

Specialisms

• Develop and execute content strategies
• Repurpose existing material for use in marketing collateral
• Develop website content
• Social media content development
• Infographic and video script writing