Samantha Bonnar

Development Consultant

Current Role:

An innovative strategist, Samantha works across the business implementing processes to develop efficient and cost-effective solutions supporting the fast-paced growth of the business. Projects include the re branding of The Association of Investment Marketing in September 2019 and supporting the expansion into the US.

Experience:

Samantha brings over 12 years of agency experience to the WM team. A skilled marketer, Sam has experience working strategically with clients to deliver engaging and effective omni-channel acquisition and retention campaigns across a spectrum of channels for brands including Superdrug, Royal Bank of Canada and The London Marathon.

Hobbies and Interests:

Sam is currently an MBA candidate at Imperial College Business School, studying part time. She is also a Poppy Appeal Organiser Volunteer in the Richmond area and is proud to be a big ABBA fan.

Specialisms:

  • Develop impactful and effective digital channel strategies to drive brand awareness and diversify agencies client base
  • Facilitate strong client relationships across new business and existing clients, creating opportunities for account expansion and cross service up-selling
  • Evolve team workflow processes and line management in a fast evolving start up environment, enabling more efficient and profitable management of campaigns
  • Introduce and embed new creative services, including learning and development tools, content creation, social strategy and influencer outreach
  • Strong leadership and stakeholder management, collaborator with client teams and other agencies across global organisations with teams in multiple countries