Sonia brings a deep understanding of the full marketing mix garnered from 17 years’ of marketing for fund management groups spanning EMEA and the North American market. Most recently she was Head of Brand & Comms, EMEA for J.P. Morgan Asset Management. Prior to this she was Head of Marketing, UK and Continental Europe at Aberdeen Asset Management.
Her expertise includes:
- Defining and developing brand propositions, brand management and brand integration
- Creating Pan-European and regional marketing strategies
- In-depth asset class knowledge encompassing Fixed Income, Equities, Property, Multi-Assets, and more recently ETFs
- Asset class and product launches
- Working across multi-channel distribution channels for boutique investment houses through to global corporations.
- Integrated campaign development
- Establishing flagship events
- Stakeholder management
- Managing geographically diverse teams.