Team

Tara McCorquodale

Chief Client Officer & Co-founder

Tara has 20 years’ experience marketing within Financial Services. She was previously Head of Brand and Channel Marketing at Jupiter Asset Management. Prior to Jupiter, Tara worked for 6 years at various global advertising agencies specialising in financial services.

Her experience includes:

  • Marketing campaign management on a global basis
  • Market entry strategy across numerous territories in Asia and Europe
  • Brand positioning and execution to all audiences, including D2C
  • Wide financial services experience from insurance providers to global banking
  • Management of the relationships between product development, compliance and marketing
  • Agency assessment, management and auditing
  • Deep knowledge of the full marketing mix including new media strategies