Tara McCorquodale

Founding Partner

Tara has 20 years’ experience marketing within Financial Services. She was previously Head of Brand and Channel Marketing at Jupiter Asset Management. Prior to Jupiter, Tara worked for 6 years at various global advertising agencies specialising in financial services.

Her experience includes:

  • Marketing campaign management on a global basis
  • Market entry strategy across numerous territories in Asia and Europe
  • Brand positioning and execution to all audiences, including D2C
  • Wide financial services experience from insurance providers to global banking
  • Management of the relationships between product development, compliance and marketing
  • Agency assessment, management and auditing
  • Deep knowledge of the full marketing mix including new media strategies