White Marble is motivated and driven to make marketing a strategic, influential part of investment management

Strategy, planning &
execution of your marketing

Development of your
marketing team

Benchmarking the performance
of your marketing

What we do

White Marble is a strategic marketing consultancy practice for the investment management industry. We work with leading asset managers in the US, Europe, and beyond, at all stages from start-up to global expansion.

We work with clients
from thought to finish.

Who we are

What our clients say

"The fund messaging developed by White Marble has made a significant difference in our conversations with clients. We’ve had much better success with our presentations on stage and one-to-one, and can now back them up with fund literature and content to keep the conversations going."

Matt Jenkins, Head of Advisory and Strategic Partners, T. Rowe Price

“The White Marble team focused on creating a strong articulation of our fixed income capabilities alongside an overarching brand narrative which effectively captured JHI’s core brand values and key tenets of our fixed income offering post merger"

Rebekka Lambert, Head of Institutional Marketing , Janus Henderson Investors

News & Insights

  • Struggling to engage clients without face to face interaction? Embrace digital content

    November 3, 2020
  • It’s a wonderful life…most of the time

    November 3, 2020
  • 5 tips on how to create great content

    October 21, 2020
  • 2020: the year ESG arrived in your back yard

    October 21, 2020
  • Embarking on a marketing career… in a pandemic

    October 21, 2020
  • 5 emerging trends in financial services

    September 29, 2020
  • One year on: a virtual coffee with Ellie McGee

    September 9, 2020
  • Marketing automation: worth the effort?

    September 9, 2020
  • What lessons can we learn from branding cattle?

    September 9, 2020
  • Metrologis: benchmarking made better

    August 30, 2020
  • White Marble appoints Nick Baker, cofounder of Alpha FMC as Advisor to the Board

    July 31, 2020
  • Three tips for marketers in a post Covid-19 world

    July 22, 2020
  • Message clarity in a noisy market

    July 22, 2020
  • 2020: so far, so digital

    July 13, 2020
  • Reflections on the drivers behind marketing’s increased strength, visibility and influence

    July 7, 2020
  • Marketing needs to show its flexibility and fortitude

    June 30, 2020
  • The rise of digital marketing in a COVID-19 World

    June 15, 2020
  • Introducing Gabe Altbach as Head of North America

    December 9, 2019
  • Staying authentic to your corporate narrative

    October 9, 2019
  • Introducing The Association of Investment Marketers

    September 4, 2019
  • White Marble Leadership Team Interview

    August 15, 2019
  • LinkedIn 2019 updates that can help improve your marketing

    August 1, 2019
  • Celebrating 5 successful years of White Marble Marketing

    July 12, 2019
  • Interesting trends emerging from the US.

    July 9, 2019
  • Georgina joins Perpetual Income and Growth Investment Trust board

    March 8, 2019
  • About Us pages – spot the difference

    September 14, 2018
  • Is your content marketing primed for success…really?

    August 13, 2018
  • To post or not to post…and I’m not talking about letters

    July 30, 2018
  • Leaders: are they born or made?

    June 20, 2018
  • Integrating your campaigns: you talking to me?

    May 24, 2018

Ready to find out more?

8th Floor, Suite 800
745 Atlantic Ave,
Boston, MA 02111