01

What did the client need?

  • Design and build a new website to improve the client journey and site navigation
  • Showcase different types of investment vehicles and teams, and increase their ability to target multiple audiences
  • Improve brand engagement, invigorate the overall look and feel of the website

Lizzie Darbourne, Marketing Director, Gresham House

"The White Marble team did a great job working through all phases of the project, keeping an exacting eye on the detail and breadth of our brief. "

02

What we did

1 Developed a single-navigation site

Developed a single-navigation site with clear journeys for different users and products, with revised content, imagery and reporting to monitor lead generation activity

2 Execution

Executed a seven-stage process to discover, define and deliver on time and within budge

3 Communications

Worked closely with the client and key stakeholders, generating ideas, suggesting new approaches while maintaining a focus on the end-user needs

“White Marble's commitment to best practice and pragmatic solution-finding was evident throughout and they worked tirelessly to meet our final delivery deadline. The new site has been a huge success.”

Lizzie Darbourne, Marketing Director, Gresham House

03

The outcome

  • A new website which offers a more holistic company view, with user-friendly navigation
  • Greater reporting capability, improved functionality, increased promotion opportunities and a less complex navigation menu
  • Robust content management system enabling easy back-end content changes and opportunities for more tactical, reactive marketing
  • Analytics showed significant changes when comparing three months post-live vs three months pre-live

24 sec on the site

Users spent, on average, an additional

19%

Organic search traffic increased by*

14%

Bounce rate reduced by

*’Before’ figures were calculated via separate sub-domains and therefore these numbers may reflect some users being counted across more than one sub-domain.

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