Sustainability is more than ticking boxes.


  • changes mindsets
  • drives change
  • guides policy
  • demands better
  • highlights positive impacts

What we do

Arguably the biggest evolution of traditional business models in the last 50 years, sustainability is a pressing issue for the investment management industry.

We have the skills and experience to help firms shape the strategic future of their business, with sustainability in mind. ESG implementation can be done with authenticity and without compromising credibility, incorporated within existing mechanisms. 

Our approach

We use a tried and tested approach to help you articulate and implement your ESG positioning.



We conduct extensive research to understand your existing approach and positioning. As external consultants, we are not impacted by potential biases and can discover differentiation more clearly. 



We shape the messaging framework and overarching narrative that will be central to your positioning. Through a period of refinement with client working groups and wider stakeholders in the business we validate, authenticate and evidence the findings of this phase.



Using the narrative and framework, we help you integrate the messaging into your branding and marketing activities, as well as internal communication. 

Credible, authentic, different

Our independent approach and understanding of industry dynamics and trends can help you think about sustainability in an authentic and original way that suits your brand and values.

We work with you to:

  • develop sustainability positioning
  • create integrated campaigns
  • carry out market research & analysis and competitor positioning
  • plan and produce engaging content for different audiences
  • plan and execute effective internal and external comms
  • align sustainability goals and positioning with strategic direction

Sustainability services

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Develop an authentic brand

Your brand is more than a logo. It is the reflection of what you want to be known for and why people choose your business.

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Capability articulation

Convey your difference in terms of asset class, strategies or ESG approach in a compelling way that stands out.

Navigate to content

Sustainability positioning

Addressing sustainability is a crucial issue for the investment management industry and having an authentic ESG position will set your firm apart.

Clients we've worked with

Aberdeen Standard
Amundi Asset Management
BNY Mellon
BNP Paribas Asset Management
Columbia Threadneedle
Evenlode Investment
First Sentier Investors
First Trust Global Portfolios
GAM Investments
Gresham House
Janus Henderson Investors
Legal & General Investment Management
London & Capital
Lord Abbett
M&G Investments
Majedie Asset Management
MFS Investments
Natixis Investment Managers
Nedbank Private Wealth
Polar Capital
River & Mercantile
Square Mile Research
T.Rowe Price
Santander Asset Management
Sarasin & Partners

How can we help you with consultancy?