It’s no secret that the asset management world has seen its share of shakeups over the last few years. In the US, mergers…
Can you maintain a company culture whilst working remotely?
For the past year, most of us have been working from home. What started out as a temporary…
Mirror mirror on the wall, what’s the coolest brand of all?
Over the past few months, we have seen an increase in the number clients requesting our help in…
Marketing sustainability in asset management
In July 2021, we were delighted to be back hosting an in-person event in the City of London.…
Liontrust fail: Dented pride or taken in its stride?
Liontrust’s rampant asset gathering may generate a perception of unstoppable success, but even the King of the jungle has its weaknesses, says…
AIM High: Creating content for social engagement
Digital technology implementation continues to evolve and the way we interact with social media is transforming too. With all this evolution, it is clear firms not investing time…
Client experience: your next competitive advantage
Fees are being pushed downwards across the industry. Strong performance isn’t a given. So, where should asset managers…
ESG trends 2021: Grey is the new black
Hear, hear we are living longer! In ancient Greece anyone who lived to over 60 would have been…
Why sales shouldn’t have all the fun(nel)…
In an investment industry obsessed with sales, marketing has long been thought of as the poorer cousin of…
The Cookie Conundrum
Cookies are bad right? Wrong. Some cookies could be considered as bad by visitors, but unfortunately this perception…
Staying authentic to your corporate narrative
Building on the research of Harvard Business Review, here are the reasons why staying authentic to your corporate narrative can help your business perform better.
AIM High: Assessment of Value year two: The good, the bad and the ugly
Twink is joined by three industry experts, John Bennett, Head of Adviser Proposition at Sparrows Capital Limited, David Ogden, Head of Compliance at Sparrows Capital and Esther Armstrong, Marketing Consultant at White Marble Marketing, to discuss ‘the good, the bad and the ugly’ of the new Assessment of Value reports.
Are you (really) speaking to your clients’ needs?
Lauren Thys, Investment Communications Manager, explains how insight into clients’ needs can help asset and wealth managers with more effective marketing.
Investment industry content challenges: in their own words
Reflecting on recent discussions and insight from a content-focused day on our Learning Academy course, here are five insights and considerations marketers can use to improve their content efforts.
The anatomy of a website project
Many teams underestimate what’s involved in a website project. White Marble's digital lead, Tabra Trezise, breaks down the stages that lead to a successful website launch and offers some valuable tips along the way.
The importance of a learning mindset
A learning mindset is crucial for a digital focused world. In the past 18 months all industries have…
What’s in a name?
Twink Field reflects on the recent rebrand of Abrdn
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