METROLOGIS

Metrologis is a ground breaking benchmarking tool, providing digital ranking and insights for asset managers, providing access to peer group analytics across your digital footprint and market intelligence.

Measuring marketing is hard. Knowing how you are performing against your peer group and where the opportunities lie to improve can only be achieved by joining and sharing data.

Metrologis enables marketers to benchmark the effectiveness of their digital marketing against key competitor and industry averages.

Marketers often resort to using their company's own past performance, or retrospective and generic sector benchmarks when assessing their marketing performance. Metrologis creates an opportunity for marketers to review their current digital marketing performance and directly compare it to the performance of their industry peers.

Metrologis incorporates website and email analytics which are split out by audience type, asset class and content type. The service allows marketers to identify strengths and opportunities across their website and email performance that can inform their decision making and spend rationalisation.

Digital marketing data includes:

  • Website traffic and engagement data
  • Email performance data
  • Social media traffic
  • Integration of third-party sources of data
  • Paid media spend

Reporting

A Metrologis subscription gives you access to a data universe through an online tool and our monthly and quarterly reports emailed to you.

The online platform offers interactive data visualisations and tables, where you can choose reporting parameters and filters to interrogate the data you’d like to garner insight from.

Extracting insights from Metrologis

There are many ways to use Metrologis to make better-informed decisions, including:

Campaign planning & media strategy

Metrologis users are able to measure the impact of their digital marketing campaigns against their always-on marketing activity.

Expenditure analysis - both digital and non-digital - provides insight across all media channels from display to magazines, mobile to out of home.

Peer group benchmarking and trend analysis

Benchmarking digital performance enables asset managers to recognise what they’re doing well and where there’s room for improvement.

It helps them identify:

  • How they are performing
  • What works well
  • Where they can improve
  • What the key trends are

Finally a collaborative peer group meets regularly to share insights and learn from the data and trends.

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