Developing solutions and providing strategic insight to address your marketing challenges
Our consultancy arm brings strategic thinking as well as executional resource to your marketing projects and priorities. With over 20 experienced marketing specialists, we have purposefully built a team with expertise across the full marketing mix; from brand and digital to campaigns and content.
We are also able to leverage the insight and experience of our previous inhouse positions at leading investment houses. This industry focus combined with our understanding of your products, audiences and markets, enables us to bring marketing best practice, technical knowledge and delivery excellence.
Our services and proposed solutions are bespoke to each client and their challenges. We can quickly integrate with different marketing structures providing the appropriate marketing support to complement our clients’ capabilities. For boutiques, we can act as a fully outsourced marketing department, providing additional capabilities to deliver projects from thought to finish with confidence.
How we work
We take time understanding your business, products and resource through meetings, workshops and research ahead of a piece of work starting.
We will always provide transparency through a detailed project plan. This outlines the key phases, milestones, deliverables and budgets for your approval.
A dedicated team work collaboratively with you to roll out the agreed project, providing regular reporting, status updates and face to face reviews.
What we do
A powerful, differentiated and sustainable brand is paramount to ensuring that you are able to articulate your business strategy and culture. White Marble bring a clear and defined approach and process to uncovering and developing a compelling narrative, helping to provide distinct positioning that resonates not only with your clients but also internally.
Our knowledge of the asset management industry paired with an in-depth expertise of branding projects ensures we are able to deliver compelling, effective and future fit solutions. Whether it’s defining your brand proposition, articulating your capabilities or refreshing your product messaging strategy, we work with you to build a framework that support and drives onwards marketing strategy.
- Global relaunch
- Brand narrative and creative expression
- Brand and capability articulation
Campaigns form an important part of your planning and communications strategy. At White Marble, we have extensive experience across a highly regulated industry and fully understand the complexities of reaching an intermediated and fragmented audience. We will work with you to understand your marketing objectives and help select the right mix of marketing channels and tools to reach and influence your audience.
- Integrated multi-channel campaigns
- Product launch and market entry strategies
- Strategic & tactical campaign support
White Marble understands the importance of providing consistent and high quality content. In a congested market, your content needs to have impact and be specifically created for different channel formats that reflect how audiences engage and digest that content.
Our experienced team of copywriters, content managers and editorial staff can bring your content to life, with a consistent tone of voice and client friendly language. We work with you to create and curate engaging content, reflective of your unique positioning.
- Thought leadership & editorial content
- Core collateral, educational & website content
- Proposition & presentation development
The digital infrastructure of your business underpins the experience of nearly all clients; the first interaction they have with you is often online. White Marble bring a ‘user first’ approach to digital projects, helping address the inherent complexities of building an integrated, consistent digital journey as part of your communication strategy.
Our knowledge of the industry’s regulatory requirements ensures we are a pragmatic partner whilst also driving effective, forward looking solutions. Whether it’s defining your social media strategy, exploring influencer marketing or building an infrastructure to support multiple jurisdictions, White Marble have the skills and capabilities to help.
- Website design & delivery
- Strategic digital roadmap
- MarTech stack consultancy
Our creative department can provide the planning and execution across marketing collateral, video and wider publications to support marketing campaigns, events and IR communications, including social assets and channel specific content formats.
White Marble has developed a team of high quality designers to reflect the investment houses we work with and their clients. Creative processes need careful briefing and project management, which we provide in house for consistency and clarity across your projects.
- Brand identities, logo design, infographics & brand collateral
- Video, animation & motion graphics
- Advertising & display graphics