Measure the performance of your marketing with Metrologis

Measuring marketing is hard.

Metrologis helps you answer the question - 'what does good look like?'




Metrologis is a digital benchmarking service for investment managers. We provide access to peer analytics and market intelligence. 

By creating value exchange, members share real time data to allow marketing, digital and content specialists to analyse and compare the performance of their digital activities against their peers.

What you'll get:

  • Acccess to thousands of data points across web, email, search, social, site performance, event tracking and more.
  • Membership to a marketing community of 14 companies with 40+ digital marketers (and growing!).
  • Access to your Metrologis Dashboard, the home for all data across digital channels.
  • Optional API to access data for internal reporting.

BNP Paribas


GAM Investments

First Sentier Investors

BNY Mellon

Aberdeen Standard Investments

Legal & General IM

Aviva Investors

EdenTree IM

Natixis Investment Managers

Columbia Threadneedle Investments

Sarasin & Partners

Janus Henderson Investors

BMO Global Asset Management

Why benchmark?

Access data and insights that give you a holistic view of marketing standards in your sector.


Understand what your strengths are in relation to the peer group.


Justify your marketing budget with accurate performance data.


Drive digital marketing excellence to improve your performance.

What our members say about us

We benchmark our brand scores, but without Metrologis we wouldn't be able to benchmark our web, email or social activity. The user groups are really valuable because they create a space where we can discuss the data and validate what we're doing with our peers.

Hannah Bland

Digital Marketing Manager, Aviva Investors

The important thing for us is being able to report back to the business with context. The service helps us to identify what we need to focus on by seeing where we rank in terms of our peers. Throughout the benchmarking we can get an idea of whether our engagement metrics, for example, are strong or weak.

Mike Ledsham

Digital Marketing Executive, Columbia Threadneedle Investments

Ready to find out more?

Get in touch to arrange a demo and get started

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