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#ThisWayForward. Why we pursued B Corp certification

March is B Corp month and it marks White Marble Consulting’s first as a certified B Corp. To celebrate this milestone, we wanted to share a bit about why we decided to pursue certification and the steps we have taken over the last year to be a better business.

14 March 4 mins

Five ingredients for asset managers’ content supply chains

In conversations lately, we’ve heard asset and wealth managers say that they have an oversupply of marketing content and want to optimize their efforts. In this insight, Riley Panko explores how asset managers should think of content like a supply chain to maximize its ROI.

29 February 3 mins

Top three FRC stewardship questions answered

Find recommendations for: How much time and resource you should be putting behind stewardship reporting, how far along the road to ‘perfect’ stewardship the FRC expects you to be and how long your report needs to be.

27 February 3 mins

How to approach a successful website project: Consider these five principles

At this point we all know that a website is an essential portal for information and a fundamental representation of a firm’s brand. Yet, many asset management firms fall short when it comes to building and optimizing their websites for maximum impact.

15 February 3 mins

Size truly does not matter when it comes to systems stewardship

Featuring in this episode, Kirsten Hastings, White Marble's Head of Content, is joined by by Rick Alexander, CEO of The Shareholder Commons and Rebecca Vodel, Marketing Consultant at White Marble. In this episode they discuss what is meant by market-wide systematic risks, identifying and addressing these risks and what it takes to be considered an official systems steward.

08 February < 1 min

Crafting Content: High-impact content distribution for investment marketers

Creating marketing content without a thoughtful, strategic distribution plan is like writing a book that never leaves the warehouse or a song that is never sung outside the garage. The content may be incredibly creative or insightful – but if no one reads or hears it, what does it matter?

06 February 3 mins

How to make social media content go viral

Creating viral content is a challenge that marketers across industries strive to conquer. The formula for achieving viral content is a topic of much debate. While there's no guaranteed recipe for success, a theory put forth by Australia-headquartered Birdcage Marketing School offers an interesting framework that could be a valuable tool for marketers. It suggests viral content should, firstly, be a combination of three key elements: controversy, relatability and aspiration. Secondly, it should be tied to universal themes. That said, is the framework applicable within the financial services sector?

01 February 3 mins

4 principles to improve your ETF content marketing strategy

Effective ETF content marketing must build on a strong foundation of overall content best practices, and requires further strategic consideration to stand out. Total ETF assets under management have grown at approximately 15% CAGR since 2010, almost three times faster than traditional mutual funds, per data from Oliver Wyman. As this growth continues, investment marketers will continue to launch and/or optimize their ETF content marketing efforts.

24 January 3 mins

Marketing and the multi-affiliate model

Kirsten Hastings, White Marble's Head of Content and Twink Field, CEO and founder of White Marble are joined by Mark Doyle, formerly EVP Strategic Marketing & Product at Natixis. In this episode they dive into the world of marketing and the multi-affiliate model, talking through the challenges and opportunities – not only from a brand perspective, but also a budget one – and whether it is possible to have a unified multi-affiliate culture.

18 January < 1 min

Website Performance F for Fail

OK that’s a slightly harsh headline but as a rule, asset managers websites are not fast. I meant to write this post in Q4 last year but as usual the last few weeks of 2023 got very busy and time to write became a scarce commodity. Now with all the good intentions a new year brings, I’m making time to write more about Beacon and our broader digital work.

18 January 3 mins

Crafting Content: The Pillars of Content Creation

Once the broad strokes of an overarching content plan have been established, sketching out the finer details of content presents its own practical challenges – many of which are not addressed by generic online content guides. This article will attempt to chart those areas of unexplored ground, offering advice on content creation that others haven't told you. Or, at least, haven't told you enough about.

15 January 3 mins

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